Data Choices
We compile. You decide.
Search Engine Optimization Experts!
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Internet Advertising and Marketing - Steps for Success! - It's the Search Engines Silly! (from the Data Choices Specialists of course!)
We want your company to be number one in the search engine listings! Really! Unless you happen to be a competing SEO firm, in which case we want you to be 2,544,386 in the list. But we digress. There are a lot of things that have to be done to make it onto the first page! How do we know? Data Choices, as a name, is number one on Google. It was number one only two months after the website was created. The word Data appears at least ONE BILLION times on Google. The word Choices appears at least 183 million times. Together - but not RIGHT TOGETHER, just on the same web page, Data Choices appears about seventy-four million times.
Let's think about this! Through effective Internet advertising and marketing Data Choices SEO Specialists were abel - in two months time - to move from a nonexistent position in the Google ranking to a number one position in only two months! Furthermore it got its tagline, "We compile. You decide." in a number one position on both Google and Yahoo in the same time period! And in taking these remarkable steps for success Data Choices also got its name into a number one position on Yahoo - despite the fact that Google and Yahoo often use competing algorithms! Try it now:
Pretty darn amazing!Internet advertising and marketing not only involves optimizing your pages for both people and search engines, but it also involves ethical linking strategies, targeted email campaigns and strong Internet alliances! Additionally, if you want to be successful in less than three months then you need to utilize our proprietary Stars for Success strategy! This strategy is a secret, proprietary method that we use to obtain high rankings - even amongst competing search engines!
Think of this simple mathematical example: If you wanted to get to the number 12 you could:
multiply 1 x 12
multiply 2 x 6
multiply 3 x 4
or take numerous other paths to achieve the desired result. Many times being first on Google may make your site much lower on Yahoo, because Yahoo cares more about quantity than Google does! As you add tons of quantity you dilute your keyword density on Google. So perhaps you try the two by six strategy, only to be on the second page of both search engines! But, if you know how to properly balance the competing algorithms between any two search engines then you may choose to opt for the three by four strategy and become number one on both engines! This is why we provide Internet marketing and advertising assistance!
Data Choices is page one (and usually number one) on BOTH Yahoo and Google - and that is even when you search without quotes! This is because we understand Internet advertising and marketing! Let's look at some other organic hits:
About the same time that we were mentioning that we did this in two months we received an organic (non-paid) hit from an unknown person who used the phrase "organic search paid search log analyzer" which appeared on PAGE ONE of GOOGLE. Although it sounds like a strange term to us, it was an organic hit from an unknown user who was looking for some type of organic search or organic optimization through the Google search engine. How many companies had five, ten, twenty or more years on us? And yet Data Choices showed up on page one!
From there they just started coming in. Look at this number one hit, again from another unknown user:
Now before you say that loan amortization, a strong dollar policy or other technical articles have no bearing on our business you should know that the people that come through on organic hits have stayed longer and generated more revenue (as a single group) than those coming through on paid (PPC) ads! And while we admit that the Strong Dollar Article is a side research project, the loan amortization article is designed to fit in nicely with our Real Estate Subdomain.
We believe that the first step to success is optimizing your web pages. And the first step in optimizing your web pages is selecting the keywords that will bring potential customers to your website. This sounds easy - but this simple step often goes awry. This is because most business owners have a hard time stepping outside of their business and becoming a "customer," even for a short while. In addition to finding a few good select phrases we think you should consider an expert article that lies on the edge of your companies business. For instance, our article on loan amortization is designed to help Real Estate Professionals better understand the concept and teach them how they can better serve their clients by using their Notebook Computer and Excel to estimate some values. Undoubtedly this article brings in people outside of the Real Estate field, but these other professionals may have companies of their own that require Internet Marketing Assistance. Aside from the name recognition that any company gets when it starts to receive more and more organic hits, an expert article that aids potential customers helps to build confidence in the company!
Your other keywords (particularly if you picked highly competitive keywords) may take awhile to move up the list. If you can bring potential clients to your site before these top keywords take hold then all the better! However one of the key concepts that is overlooked by creating expert articles that do not inherently try to sell the reader anything is the "link effect." Aside from the professional organizations that may be interested in publishing your article via links through their site, a well written article will begin to appear in relevant blogs throughout cyberspace! While the blog link is initially one of the lowest ranked links for the search engines, a group of cross topic links that appear in a random fashion (which is what naturally happens if you are not posting the blog links yourself) can not only be picked up by the engines, but in turn drives organic traffic to your site!
Other than the time it takes to create professional articles that deal with your core business in some logical fashion but does not try to sell the reader on your core products; there are few downsides to them. One of those few downsides, however, is if the article is so far off on the fringe that the content actually distracts from the website itself. For instance, a professional organization of accountants would likely have their website harmed by an in depth article about sex or politics that had nothing to do with their organization or even accountants in general.
And there is no question that content is a delicate balance, and one that changes over time and from search engine to search engine. This is because the current measure of content primarily deals with density, though companies like Yahoo tip the scale towards quantity - but even there they look for relevant quantity. Again, as a business owner you need to ask yourself if the professional article you wrote would interest someone in your profession and if it seems relevant. If the answer to that is yes, take off your sales hat and write the article in a manner that doesn't try to sell any of your services. In the end if your content is relevant to your business but does not attempt to sell your products, you will likely find that most engines will like the content, as will many people.
And do not forget to put navigational links at the top of the article page so that these potential customers can window shop your site as well!
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