Data Choices
We compile. You decide.
Search Engine Optimization Experts!
Other Site Links:
 |
 |
 |
 |
 |
 |
SEO Services - Email Campaigns - Website Hosting - Data Analysis Services
 |
 |
 |
| Rank Me! | Email Me! | Host Me! |
Understanding computers is a wonderful thing. And there are not many companies that do understand the software algorithms that are used to determine the Search Engine Results Pages, or SERPs. But the truly horrible news is that of those few companies that do understand the software - even fewer act like they know what the SERPs are used for!
The task is a bit daunting. One must understand the very details of software programs - but at the same time the company must remember that the ultimate marketing is done to people, not search engines. People buy the products, the search engines merely lead them to your site, or the site of a competitor. It does no good to rank in the search engines if people do not avail themselves of your products or services. So a balance must be met between getting listed in the first place, and having a site that is interesting and inviting to people.
While this marketing strategy will vary by market niche, your website must ultimately be entertaining and/or informative, and build trust with the user. Unfortunately fighting against that is the tremendously low length of stay of most visitors. When a visitor comes through to your web page you have approximately eight seconds to engage him. And it is actually less than that. That eight seconds includes the time it takes for the page to load. That gives you anywhere from two to seven seconds to engage your visitors, depending upon the type of connection speed they utilize! Network solutions are actually networking solutions - networking with other people and companies with similar but non-competitive products and services to create a mutually beneficial business relationship!
That's a tough thing to do and will again vary by market niche. Here are some hooks to consider:
Animated CSR's
Animated CSRs engage your visitors and entertain them. They also inform your visitors about your products and services and can greatly increase your conversion rate. On the flip side animated CSRs will likely only work for broadband visitors.
Email campaigns are still one of the best ways to engage visitors. While it may be tough to get people through to your website in this age of SPAM, the ones that do come through are already engaged. As long as you send them through to the most appropriate landing page for their interest you may see remarkably high conversions for these customers! Click here to see Data Choices Email Campaigns
Don't forget: All email campaigns must comply with CAN - SPAM. Data Choices only conducts ethical and legal email campaigns - just like the rest of our SEO Services!
Unique and Compelling Information
For those that are not merely wasting their lunch hour surfing, unique and compelling information plays well. It engages the visitor and keeps him on your website. Furthermore, if the information is informative and reliable you build credence with new customers. The better your potential customers know you the more like they are to buy from you.
Offering Broad but Related Services
Offering to sell flowers and also write people's resumes for them may not work within the same domain. But if you sell flowers and you also offer small gifts like teddy bears, postal cards and e-cards, and even a service to send people free reminders of anniversary's and the like, then you may find that you obtain more conversions as you bring in a wider variety of shoppers. Finding the right balance between breadth and depth is, of course, an art form and may take some effort. In this regard it is much like the art of SEO, or Search Engine Optimization.
Throughout it all we help move your website up in the rankings, but never forget that in the end your website must appeal to people in order to close the deal! Here is a list of the packages and network solutions that we offer for Internet Advertising!
Never forget - the best marketing solutions occur when you market to people - not engines!
Read our Search Engine Marketing Specialists Article!
Home SEO News Internet Marketing Specialists Most Popular Whitepaper!
