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Search Engine Marketing Specialists Jump Overboard!

How can you say that? A quick search for SEO, or Search Engine Optimization Firms delivers more than a handful of results. But the fact is, Google's move to make both quantity and quality of incoming links more important in their search engine algorithms has resulted in many firms scrambling to adjust - and failing! Search Engine Marketing Expertise is becoming a lost art!

That's because search engine optimization and Internet marketing is not about marketing to the engines, but to the people who use the engines. But many companies are not only slow to realize this, but they have failed to apply the proper weights to the techniques that the engines do use to rank pages. This not only uncovers a real lack of understanding of the engines themselves in the marketplace, but it displays an incredible lack of general Internet marketing strategy to boot! So people keep asking, "How do you optimize your domain for search engines?" As SEO and Marketing Specialists here is what we say:

Name Recognition

Most of the time name recognition is good. Try a Yahoo search now!

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No quotes (which would make the search more selective and us easier to find. We want the task to be difficult). Are we first on the list? How many results for the words data and choices, in no particular order (because we did not use quotes) were there? Fifty million? (Shortly after this article was published we made Number One by Name on Yahoo after already being number one on Google!)

Yes, name recognition can be a wonderful thing! But many "Internet Marketing Specialists" have either forgotten the importance of name recognition or simply don't know how to get companies the recognition that they both need and deserve. Data Choices understands the algorithms in use across the search engine spectrum. And that's a good place to start. For instance, did you know that Yahoo places a higher emphasis on quantity than Google? Google concentrates more on proper density. (They would like to call it quality, but there is yet to be developed a true quality algorithm. It is coming, however. Our prediction: within the next three years "acceptable" quality algorithms will be floating the Net).

Avoid these top schemes:

• Link building Campaigns - Google delisted over sixty firms that, in its opinion, were using link building schemes
• Gateway Pages Designed to fool the Search Engine
• Cloaking of Web Pages
• Automated Keyword Services - only a live human being can determine optimal keywords - learn about DCI here
• Express Submissions or frequent submissions - known as SPAMMING the engines
• Avoid Paid Links!
• Avoid Paying $3000/month - you can get professional SEO Service for about $100/month!

Quantity versus density means that while you are adding tons of content to make Yahoo happy you may well be hurting yourself on Google! And with Google too much density is worse than not enough density! To make matters worse the search engines are always adjusting their standards, so unless you keep on top of it what worked so well for you last month may not serve so well next month!

Yes, it's a confusing mess to most Internet Marketing Companies. But while they flounder around like a fish out of water, Data Choices keeps on marketing! And here is what you really need to know: There is an ebb and flow to Internet marketing strategies that works best. Neither the tortoise nor the hare wins the race. It is only when the tortoise and the hare work together in the proper 'ebb and flow' technique that the race is won. And if you think about it for just a minute it makes perfect sense! Even while your website sits stagnant, so many others are changing around it. So how can you measure the change of other companies if your company is always moving as well?

It's the old physics train phenomena. If you are on a train (but cannot hear or feel the train move) then when you look out the window and see another train moving in the opposite direction you will be unable to tell if your train is moving, the other train is moving or if both trains are moving! So while it is easy (and exciting) to watch your company go up in the rankings, it is important to pause from time to time to see how the market moves relative to your company. That is the only way you can properly assess the fast moving Internet Market!

So why can't these other Internet Marketing Gurus figure it out?

Domain Pro SUPERSAVER Package

Great package! Keeps you covered for AN ENTIRE YEAR AND SAVES YOU MONEY! This is the same as the Domain Pro Package pictured left, but by extending coverage for an extra three months to one full year you save money!

• Assign a tech to contact you as soon as possible for optimization
• Thorough analysis of your entire domain! (up to eighteen pages in a single domain)
• Specific suggestions for optimization
• Submission for entire domain if/as needed for major engines and up to one hundred more!
• Your site ranking will be tracked and reported
• Ongoing analysis
• Competitive market analysis
• Keyword analysis, suggestions and review!
• You pick two key phrases you want to rank highly on your site
• You pick two key search engines for specialization efforts
• Updated SEO News via email or web news
• Manual submission of your domain to professional directories!
• Specific ethical linking strategies revealed!
• Your homepage will be automatically included in the analysis at no extra charge!
• No need to rotate pages as your entire domain is analyzed! (up to eighteen pages in a single domain)
• Rotate your two top search engine specifics every three months if you desire!

If your website is less than three months old indicate this in the comments on the order form and we will conduct our 'new website analysis' at no charge to you!

Only $116.67 a month! SAVE OVER 10%!

( $1399 total)

I'm not sure - show me some shorter start up packages!

How We Did It! (click for original article)

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Data Choices - marketing your site and products to the world via the Internet!